WhatsApp Unveils AI Tools for Enhanced Business Sales

WhatsApp has launched new artificial intelligence (AI) tools to assist businesses in selling products and services directly through the app. Announced in a recent blog post, these tools, developed by WhatsApp’s parent company Meta, enable businesses to automate responses to frequently asked customer questions, create targeted ads for display on Instagram and Facebook, and send follow-up messages to customers about abandoned carts or potential discounts. Additionally, WhatsApp is introducing Meta Verified for businesses in Brazil, Colombia, India, and Indonesia, offering a verification badge, protection against impersonation, enhanced support, and multi-device access for employees. Another feature in testing allows customers to easily switch from text to voice calls with businesses for complex queries. Meta aims to expand its AI offerings across its platforms, highlighting CEO Mark Zuckerberg’s commitment to integrating AI across various services, including AR apps and business APIs.