Legal Marketing Insights: Mastering Tech Management

In a collaborative effort to enhance the field of legal marketing, the Legal Marketing Association has teamed up with Above the Law to provide a monthly digest of insights from Strategies & Voices, an online journal devoted to legal marketing expertise. This month’s theme centers on Technology Management, emphasizing the crucial role of technology in supporting marketing and business development initiatives within the legal sector.
A significant focus of this month’s collection includes practical advice on measuring the return on investment (ROI) for marketing endeavors. Highlighted articles include a guide on using social media analytics to refine social media marketing strategies and a two-part series on utilizing Google Analytics 4 (GA4) to inform marketing decisions, with an emphasis on an upcoming important user deadline on July 1.
Additionally, the roundup features a must-have checklist for ensuring that graphics and logos designed for digital platforms also translate effectively into print media, addressing the frequent oversight of how digital designs can appear differently when printed.
Another noteworthy mention is an article that pre-dates May, showcasing how one law firm significantly reduced the time required to draft associate bios by 70 percent through the use of AI, emphasizing the potential efficiency gains from leveraging technology in content creation.
Looking ahead, Strategies & Voices plans to continue exploring the Technology Management theme into June, promising upcoming content on developing effective AI prompts and maximizing technology investments. The journal also invites legal marketing professionals to contribute their own case studies or insights, fostering a collaborative environment for sharing expertise within the industry.