Single Mum Turns Email Skills into $40K Monthly Business

36-Year-Old Single Mom Turns Email Skills into $40,000-a-Month Business
Liz Wilcox, a 36-year-old single mother, has revolutionized her career by transforming her email marketing skills into a highly profitable business, generating $40,000 in monthly revenue. Holding degrees in education and educational leadership, Wilcox made a significant career shift in 2016 from teaching to blogging. Initially unaware of entrepreneurial concepts, she quickly adapted and launched an RV travel blog, which she later sold for $30,000.
Using the proceeds from her blog sale, Wilcox invested in an email marketing business, leveraging her educational background to adopt a beginner-friendly approach. Her market research identified a gap in resources for beginners, leading her to offer affordable, minimalist coaching subscriptions for $9 a month, inspired by Netflix’s original pricing.
A pivotal moment came in 2021 during the Black Friday sales, when her strategic "annual pass" offer sold out in just two hours, generating $13,000. This success prompted a second sale, leading to a total of 225 new members and solidifying her focus on the subscription model.
As of June 2024, Wilcox’s business boasts 4,500 members, translating to an annual revenue of nearly half a million dollars. Her passive income model, achieved through years of dedicated effort and strategic evergreen marketing, allows her to manage the business with minimal ongoing effort. Wilcox credits her success to her low pricing model and the delivery of content in manageable portions, ensuring accessibility and long-term sustainability.