Comprehensive Risk Analysis of Leading Customer Service Chatbots

In today’s evolving web threat landscape, businesses must balance enhancing customer service experiences with maintaining security and privacy. A new tool, Exposure Rating, offers a comprehensive risk assessment of web environments, analyzing websites, applications, and domains to uncover security gaps and provide actionable insights for improvement.

Reflectiz assessed nine customer service chatbots, including Drift, to compare their risk exposures. Unlike traditional security solutions, Exposure Rating evaluates the specific implementations of these chatbots on different websites, revealing varying risk levels.

Drift’s chatbot, designed for immediate visitor assistance, received a grade of D in the assessment. Its risk exposure varies significantly across websites, often exceeding industry averages in user tracking and page structure alterations. This underscores the importance of scrutinizing chatbot implementations for security and privacy vulnerabilities.

For an in-depth analysis and the full chatbot ratings report, visit Reflectiz’s learning hub.