Binance Pioneers Successful Launch Leading to Industry-Wide Token Adoption

In a discussion on the rise of cryptocurrency exchanges launching their own tokens, Katie Talati, co-founder and director of research at Arca, highlighted Binance’s pioneering success. She noted that following Binance’s lead, other platforms like Huobi and OKX also introduced their tokens, setting a new industry standard. FTX joined this trend later, launching both its exchange and token in the second half of 2019.